Smart tools. Real people.
We use AI for the heavy lifting, and people for everything that actually matters. AI helps us find the right creators fast, dig into audience data, and spot a fit a brand would otherwise miss. It never handles the relationship. Every deal has one of us directly on it from the first message to the final sign off, and all three of us actually come from the spaces we work in, not from outside looking in.
Johann played football at a high level before this, and still has strong connections within the game. That means the football and FPL side of Pparlay isn't built on cold outreach, it's built on relationships that already exist. He runs brand outreach and keeps the whole operation moving.
Alex played football at a high level too, and has his own connections within the game. He leads Pparlay's football and FPL partnerships directly, backed by relationships built from actually living in that world, not learning it from the outside.
